It's true that persuasion is a kind of magic power.
No doubt you know already that it is the very weapon of choice used by ...
... marketers & businesses to loosen purse strings
... politicians to change hearts and minds
... leaders to influence others.
If persuasion is such a prolific power to influence others then, it stands to reason that if you could just acquire as much of that power for yourself then you too would become powerful as well ...
And if that is true, then it follows that acquiring such powers must be "worth" a lot to you ...
Really? Are you sure?
Let's test that thinking a little now ...
Say you decide to really take this whole persuasion game seriously. You go all out - you invest a good chunk of your time and money into the pursuit of attaining persuasion mastery - an IVY league degree in persuasion, special masterclasses, interviewing and practising in persuasive communications. On paper, and even in practice too, you will have acquired a robust collection of persuasion tools.
And before you know it, you find yourself in situations where you need to put those tools to good use in order to get to the conclusions that you want.
You need to get a job ...
You need clients ...
You need to persuade others ...
You need to close deals ...
And no doubt, all your persuasion tools will come in handy in all of those pursuits. Of course, that's what they're for.
But surely, you must agree too that there is something fundamentally disempowering about the need to acquire something "extra" to get what you want.
Let's unpack that further with hypotheticals.
Say you have a negotiation between two people - it could be for a lease agreement, a government tender, a job interview, the sale of Facebook, anything.
Now in your scenario, imagine you have two individuals specifically who are handling the negotiations:
One individual who has acquired A LOT of persuasion knowledge, who's ready to persuade the other side to the conclusions they want.
Another individual who has ZERO persuasion tools or interest in learning persuasion, but who needs to be persuaded by the other individual.
In that scenario, who would have more bargaining power?
The one who knows how to persuade or the one who needs to be persuaded?
Obviously, it's the one who needs to be persuaded ...
And therein lies the fatal misunderstanding about the power of persuasion.
Because no matter how effective or knowledgeable one side may be, the side that needs to be persuaded is the one with the final say.
... and so you may ask yourself: how powerful can you really be if, even with all of your persuasion powers, you still need others to make the final call on things?
Read that again.
Now, don't get me wrong, that doesn't mean there is no value in learning persuasion. I teach persuasion after all, and I would still say there's lot of value in learning persuasion in the right way and under the right teachers.
But at the same time, it's worth really asking yourself if acquiring just any old persuasive powers out there from any old teachers will really work for you ... or if you will just end up working harder to persuade others.
And so, as counterintuitive as it may have seemed at first, that is why in some cases, under the wrong teachers, it's really possible to make this FATAL persuasion mistake and actually weaken your bargaining power with persuasion.